Task 3
IDEA :
Faster delivery, easy, and good service (friendly)
CONCEPT :
1) Have many places of Pejabat Pos in Malaysia
2) Although no internet connection, electricity, and hand phone but still can connect via letter and it will send via Pos Malaysia
3) the environment in this advertising message shows that there are difficult to contact people from outside
RATIONAL :
"more than mail" shows that POS MALAYSIA take responsible to send the letter to people with fast delivery and good in service. Without cell phone connection, you can still contact your mom by send a letter to Pos Malaysia.
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