DHL TV-Spot: "The International Specialists"

IDEA :

Faster, Excellent, Express, Simple delivered

CONCEPT : 

1) Fast service which is fast delivery across the world for example in China, London, India and others places.

2) Use the concept the yellow light to shows how fast it is. 

3) It is called yellow light to show the logo of DHL.

RATIONAL :

Excellent and simple delivery are the tagline there are use in advertising. It is shows how faster in delivery around the world. Provide good service and from advertising it shows u can called them when you need.