Creative Resume -5th Task

Poster/Print Ad

This is my 4th Assignment 

assignment :1) poster or print ad 
 2) must be negative and positive
 3) explain detail what is the idea, concept and rational

Empathy basically is about our feeling through the advertisement. What we see, feel and understand. 
 Rational + emotional = empathy. 

So in this task i will show the positive emoticon advertisement and the negative emoticon.

1) Positive Emoticon Poster

Idea :  Save water

Concept : The designer use the image of human at the wall and use the words "think about what you could save when you save the water ". The pipe water shows it passing trough the human body and the water is likely going out from the body. They use the wall to shape the human figure.

Rational : When people see this PSA Poster, they will understand about the advertisement. Save the water is the message from this poster that it tells when people use a lot of water it is likely  we let the water go out from our body without cover it. So this positive feeling will tackle the people to concern about save the water.

2) Negative Emoticon

Idea : No smoking

Concept : The designer use the image of  cigarette and the smoke to show about the advertisement is about smoking. But, the concept in this Poster is specifically for pregnant women. They use the tagline "DO YOU WANT TO SEE YOUR CHILDREN GROW UP" and the picture of children growing in cigarette.

Rational : In this poster,it  is show that the psa advertisement wants to prevent the pregnant women from smoking to save the children.  On the same time it want to prevent form abort. When people see this ad especially women, they will concern and care their health for their baby. The negative feeling in this ad will make they feel fear and try to stop smoking.

Pos Malaysia TVC (English)

Task 3 

IDEA :

Faster delivery, easy, and good service (friendly)

CONCEPT : 

1)  Have many places of Pejabat Pos in Malaysia  
              
 2) Although no internet connection, electricity, and hand phone but still can connect via letter and it will send via Pos Malaysia 

3)   the environment in this advertising message shows that there are difficult to contact people from outside


RATIONAL :

"more than mail" shows that POS MALAYSIA take responsible to send the letter to people with fast delivery and good in service. Without cell phone connection, you can still contact your mom by send a letter to Pos Malaysia.

DHL TV-Spot: "The International Specialists"

IDEA :

Faster, Excellent, Express, Simple delivered

CONCEPT : 

1) Fast service which is fast delivery across the world for example in China, London, India and others places.

2) Use the concept the yellow light to shows how fast it is. 

3) It is called yellow light to show the logo of DHL.

RATIONAL :

Excellent and simple delivery are the tagline there are use in advertising. It is shows how faster in delivery around the world. Provide good service and from advertising it shows u can called them when you need.

My Idols....

P.Ramlee is My Idols..  he is the best among the best. No one can replace him because of their idea to produce a film is unique and creative. The idea is 'out of the box' and make a film is more interesting and memorable. Until now, their film always in our mind..

Task 1

 When people say no to advertising that means that they have no life. In this picture explain that people can't live without advertising or marketing. 

Basically, What we use, like shampoo, perfumes, clothes all from advertising that we observe in television, radio and news.  In business, we had to promote our product to target audience. 

                                   

Advertising need to be creative and attract people to read about the advertisement. Ideation in advertising is important to produce a good idea in marketing business. Always thinking about something creative and out of the box is what we need in advertising. 

The ReaL Me...

To be a creative person is important in advertising. Ideation, create solution for every decision we had make. taking a picture is 1 of my favorite routine and i love to be a photographer. Always be a positive people is my Principe