Pos Malaysia TVC (English)

Task 3 

IDEA :

Faster delivery, easy, and good service (friendly)

CONCEPT : 

1)  Have many places of Pejabat Pos in Malaysia  
              
 2) Although no internet connection, electricity, and hand phone but still can connect via letter and it will send via Pos Malaysia 

3)   the environment in this advertising message shows that there are difficult to contact people from outside


RATIONAL :

"more than mail" shows that POS MALAYSIA take responsible to send the letter to people with fast delivery and good in service. Without cell phone connection, you can still contact your mom by send a letter to Pos Malaysia.

DHL TV-Spot: "The International Specialists"

IDEA :

Faster, Excellent, Express, Simple delivered

CONCEPT : 

1) Fast service which is fast delivery across the world for example in China, London, India and others places.

2) Use the concept the yellow light to shows how fast it is. 

3) It is called yellow light to show the logo of DHL.

RATIONAL :

Excellent and simple delivery are the tagline there are use in advertising. It is shows how faster in delivery around the world. Provide good service and from advertising it shows u can called them when you need.